KUALA LUMPUR: A comprehensive rebranding initiative has been unveiled by Yayasan Peneraju aimed at redefining its mission to meet the urgent need for value creators in Malaysia’s evolving socio-economic landscape.
Chief executive officer Ibrahim Sani said the nation requires not just individuals who add value but innovators who can harness its resources to multiply their impact within their communities.
“This rebranding effort also aims to empower individuals to maximise their potential, whether by advancing within established institutions or catalysing entrepreneurial ventures for community betterment.
“We want to make sure that the talents we have can be the best that they can be, to reach the potential that they can reach.
“And if it means leaving an organisation and starting their enterprises or striving to be better in their community, then so be it,” he said in a recent statement.
He said the rebranding revolves around three key elements, namely, human capital, economic capital and social capital.
“Yayasan Peneraju recognises that true societal impact requires a holistic approach, equipping talents not only with skills but also with the mindset and resources to drive sustainable change.
“Moreover, the rebranding initiative endeavours to cultivate a culture of social mobility, empowering talents to surpass limitations and enact meaningful change across all strata of society,” he said.
