SEPANG: The Visit Malaysia 2026 (VM2026) campaign was unveiled on Monday, featuring a new logo, mascot, theme song and aircraft livery.
With an ambitious target of attracting 35.6 million international visitors and generating RM147.1 billion in tourism receipts, VM2026 sets a transformative course for Malaysia’s tourism industry.
The campaign was launched by Prime Minister Datuk Seri Anwar Ibrahim at a grand event in Hangar 6 of the Malaysia Airlines Berhad (MAB) Engineering Complex here.
The VM2026 logo, a vibrant representation of Malaysia’s rich culture, stunning landscapes, and global appeal, was showcased on Malaysia Airlines, Batik Air, and AirAsia aircraft for the first time.
This collaboration symbolises the united efforts of the country’s airlines in promoting tourism and generating excitement for the year ahead.
During the event, the official VM2026 theme song, ‘Surreal Experiences’, was introduced, capturing the essence of Malaysia’s diverse offerings, playing a pivotal role in attracting international visitors and showcasing the country’s enchanting experiences.
The Malayan Sun Bear, an endangered species and a symbol of Malaysia’s commitment to wildlife conservation, was adopted as the official mascot for the campaign. The lovable, animated bear is designed to appeal to all ages, reflecting Malaysia’s welcoming nature.
Representatives from various ministries attended the event, reflecting the national significance of VM2026.
As part of Malaysia’s broader National Agenda, VM2026 aims to increase tourism revenue, strengthen Malaysia’s global tourism competitiveness, and ultimately position the sector as one of the largest contributors to the country’s GDP.
By showcasing Malaysia as a world-class destination, VM2026 also seeks to create jobs and foster growth in related industries such as hospitality, transport, retail and food.
The event also marked the exchange of Memoranda of Collaboration (MOC) with strategic partners, including Malaysia Aviation Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei, Mastercard, Shangri-La Kuala Lumpur, Shangri-La Hotels & Resorts, Marriott International, The Malaysian Association of Tour and Travel Agents (MATTA) and The Malaysian Association of Hotels (MAH).
These partnerships aim to enhance connectivity, expand marketing campaigns and deliver exceptional visitor experiences through innovative technologies, seamless travel experiences, and exclusive promotional offers.
To build momentum for VM2026, the Malaysia Sarong Music Run (MSMR) 2025 will take place on Feb 8 at the Petronas Twin Towers in Kuala Lumpur.
Supported by the Prime Minister and the Ministry of Tourism, Arts, and Culture, this unique cultural and fitness event is expected to draw over 20,000 participants.
MSMR 2025 celebrates Malaysia’s heritage while promoting a healthy lifestyle and features collaborations with Locco, known for the Keretapi Sarong, showcasing the country’s multicultural harmony.
The Ministry of Tourism, Arts, and Culture, led by minister Datuk Seri Tiong King Sing, is committed to ensuring the campaign’s success and leaving a lasting impact on both the tourism sector and the country as a whole.
