KUCHING: SugarBun (SB) will be establishing its first outlet in Jakarta, Indonesia by end of October. SB Supplies and Logistics Sdn Bhd general manager Raymond Teo announced this after the memorandum of understanding (MoU) signing ceremony between SB Supplies and Logistics Sdn Bhd and Coca-Cola Malaysia appointing the latter as the official soft drink provider for all SugarBun and Pezzo outlets in East Malaysia.
Bottling Investment Group Coca-Cola Malaysia Singapore Brunei chief executive officer Barry O’Connell signed for Coca-Cola while Raymond signed on SB’s behalf at Wisma SugarBun here yesterday.
The ceremony was witnessed by Singapore Malaysia Coca-Cola commercial director Eric Tan Wei Hong, Coca-Cola customer development Singapore Malaysia digital transformation director Wee Li Ying, SB Supplies and Logistics deputy general manager Chin Chee Pin and SB Supplies and Logistic finance head Tracy Tay.
“We (SugarBun) hope that Coca-Cola will continue working with us in Indonesia where we will open up our first outlet in Jakarta.
“The outlet will be launched by the end of the month in Kelapa Gading in northern Indonesia,” Raymond said.
He further added that the SB outlets in Melbourne and Bangladesh do not just feature the fast food menu but also Malaysian cuisines such as ‘bah kut teh’, ‘nasi lemak’, ‘mee mamak’ and others.
He also shared that they are very excited and eager to see how well their business is going to be in Jakarta as Indonesia has a big market while in Malaysia, their customer base is booming especially among the Muslim community.
Apart from that, Barry who responded to a question on re-introducing the Coca-Cola bottle concept said, “In a lot of the markets today, that concept has gone out of fashion as logistically, the heavy product is very difficult to manage.
“But we will look into the concept again, even if it is just for a special occasion to bring the bottle concept back.
The signing ceremony yesterday also launched the conversion period for Coca-Cola integration into all 77 SugarBun outlets and 46 Pezzo outlets across Malaysia and Brunei.
