KUCHING: The music video Riuh Raya, featuring talented Sarawakian artistes, was officially released on YouTube yesterday (March 21), bringing a fresh perspective to the national hari raya music scene.
Showcasing Sarawak’s rich cultural identity, local talents, and the festive spirit of hari raya, Riuh Raya is the brainchild of Arabyrd, who performs alongside Ila Damiaa and veteran singer Safar Ghaffar.
Arabyrd shared that the song was designed to blend old and new traditions in celebrating hari raya.
“I wanted to create a song that delivers a feel-good experience without relying on viral formulas or sampling old choruses with a modern twist.
“So, together with Ila and Abang Safar, we worked on an original composition.
“Once the song was completed, we submitted it to Universal Music Malaysia, and we are grateful they accepted it.
“From song-writing to production and the music video, every individual involved is 100 per cent Sarawakian.
“We hope this song reaches every Malaysian while also promoting Sarawak’s culture and language.
“In short, we want to prove that Sarawak can do it too!” said Arabyrd in a press statement yesterday.
The song was produced by Emansushii, a young producer and rapper.
The Riuh Raya music video was directed by Koh Khai, a talented young local director.
The production brought together 40 local artistes, influencers and students under the guidance of the Sarawak Arts Council (MSS).
Among those involved were muay thai athlete Rifdean Masdor, singer Bob Yunus, influencers Fir and Afick, MSS CEO Puan Dayang Mariana, CATS FM radio host Sharifah Elya, influencer Thorus, rapper Asyraf Hardy, producer/rapper Emansushii, rappers Irfan Aniq and Nofk, influencer Ain Suhada, film director Iqbal Harun, Cikgu Sabri, singer Ir Radzi, actor Mazlan Hipni, and many more.
The song was written by Arabyrd, Emansushii and Ila Damiaa, with composition by Emansushii.
It was fully recorded and produced at AOK Records under Emansushii’s production.
The music video was produced by ASA ESA FILMS, with project management overseen by GFX Enterprise.
This project received full support from MSS and sponsorships from Kek Lapis Mama Su, Swinburne Sarawak, and Sarawak Metro.
Additional contributors included Tom Abang Saufi, Seri Gedong Songket, Jarum Berlian, D’Keringkam, Yan Wild & Free, Restoran Rasa Rabuyah, Hypervision, Paradise Bomec, and Anak Kapal 47.
To spread the festive cheer, the public is encouraged to use Riuh Raya in their Hari Raya videos for social media trends such as dance challenges, duets and other creative content on platforms like TikTok, Instagram and Facebook.
Riuh Raya is available for streaming on Spotify, Apple Music and YouTube Music, while the official music video can be viewed on YouTube.
