Wednesday, 22 January 2025

RHB opens premier centre in Miri, second after Kuching

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Unveiling RHB Bank’s Miri Premier Centre. [From left to right] Mohammad Tony Ong Abdullah, Regional Director, Sarawak, Group Retail Distribution, RHB Banking Group, Adam Yii Siew Sang, Mayor of Miri, Sarawak, and Erica Choong Chui Lin, Head, Affluent & Wealth Sales, Group Retail Distribution, RHB Banking Group, at the launch of RHB Bank’s latest Premier Centre in Miri.

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MIRI: RHB Banking Group (RHB) has officially launched its Premier Centre in the heart of the city to deliver tailored financial solutions and an elevated banking experience for high net-worth individuals and affluent clients.

The new facility offers a comprehensive range of wealth management services, lifestyle privileges, and personalised banking solutions.

The Miri Premier Centre marks RHB’s second such facility in East Malaysia, complementing its established presence in Kuching.

With this expansion, RHB now directly serves over 1,000 Premier clients from Miri, Lawas, Limbang, and surrounding areas, while the Premier Banking portfolio in Sarawak boasts nearly 6,000 clients.

The new centre is expected to drive a 10 per cent year-on-year growth in client acquisition and engagement, aligning with RHB’s broader regional growth strategy.

“The Miri Premier Centre enables us to deepen relationships with existing clients while attracting new ones, including those from neighbouring Brunei,” said its Regional Director for Sarawak, Group Retail Distribution, Mohammad Tony Ong Abdullah.

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“Our aim is to deliver exceptional value through personalised services, innovative solutions, and a thorough understanding of our clients’ financial aspirations.”

To commemorate the launch, RHB plans a series of exclusive events, including networking sessions and business engagement activities, to enhance connections with Premier clients and the broader community.

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