Promoting domestic tourism has always been the top agenda of the Tourism, Arts and Culture Ministry. Tourism, Arts and Culture Assistant Minister Datuk Sebastian Ting (pic) said this in reply to a question from Miro Simuh (GPS-Serembu) in the State Legislative Assembly yesterday.
He pointed out that some of the plans include ‘Visit Sarawak Campaign’ which focuses on Culture, Adventure, Nature, Food and Festival (CANFF); international and local events and festivals; and publicity by leveraging on social media platforms.
“Besides that, the plan also includes billboards and LED displays at strategic locations in Malaya and Sarawak to increase our visibility; participation in domestic tourism exhibition and roadshows; familiarisation trip between the media and agents; and engagement with government agencies and local industry players to look into issues and potential products to promote domestic tourism.”
To another question raised by Miro on which state tops the visitors’ lists in 2018 and 2019, and the cost of promoting the domestic market, Ting revealed that Selangor topped the list in 2018.
“Followed by Wilayah Persekutuan Kuala Lumpur, Perak and Johor Bahru. This year, we are still compiling the information and the report will be given by year end.
“We have allocated RM6 million to Sarawak Tourism Board (STB) for the promotion of domestic product including roadshows, tourism fairs, B2B business sessions, media and digital marketing as well as
communication,” he said.
