KUCHING: Pick-up trucks are enjoying renewed interest thanks to the all new Isuzu D-Max that has sparked a new sales record for Isuzu Malaysia.
With 4,237 new registrations recorded from January to June this year, the company has seen a whopping 143 per cent growth over the same period back in 2021.
Significantly, the volume in the first half of this year almost matches the 4,601 unit total achieved throughout 2021 and moves the brand up to the third spot in the pick-up truck segment.
The Japanese truck giant has triggered a global phenomenon with the all new Isuzu D-Max redefining the way pick-up trucks look, feel, and perform when the third-generation model was introduced recently.
Its chief executive officer Shunsuke Okazoe said that since the introduction of the all new Isuzu D-Max, they have seen a growing interest in pick-up truck usage, particularly from first time buyers and upgraders who have been impressed by the way the new pick-up truck has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon.
The flagship X-Terrain variant has made tremendous inroads as well, making up ten per cent of the total volume.
“This is a significant achievement for Isuzu considering that it has never had a strong offering in the lifestyle segment all this while, concentrating on dependable workhorses in its earlier iterations,” he added.
To learn more about the range of Isuzu D-Max and to find the perfect fit, visit pickuptruck.isuzu.net.my or https://www.facebook.com/ISUZU.DMax.Malaysia/.
