KUCHING: OPPO celebrated global talents in mobile photography at Paris Photo 2024 by exhibiting a retrospective of the best artworks from its Imagine IF Photography Awards 2024 and showcasing its humanistic vision through an elaborately designed exhibition titled ‘Dear Life’.
OPPO Global Brand director Olivella Liu expressed excitement about participating in Paris Photo for the second consecutive year, highlighting the opportunity to showcase exceptional global talents in mobile photography on a prestigious stage.
“The stunning photos captured with OPPO smartphones from around the world are a testament to OPPO’s dedication to pushing the boundaries of technological innovation.
“Moreover, with the notion we bring to Paris this year, ‘A perfect day is made of nothing but every extraordinary moment that makes you want to take a shot,’ we hope to further elaborate on OPPO’s understanding of photography, and, more importantly, to present the beauty of life and cultural diversity,” he said.
Explaining the Imagine IF Photography Awards, he noted that with over one million entries submitted from 81 countries and regions this year, the awards have brought together a vibrant showcase of global creativity and diversity.
Following an extensive judging process, he said that OPPO brought 56 award-winning works to Paris Photo and held an award ceremony, celebrating the creativity and cultural richness captured through mobile photography.
Regarding the ‘Dear Life’ exhibition, Liu stated that OPPO organised the exhibition at Paris Photo to showcase winning entries from the Imagine IF Photography Awards 2024 alongside the company’s official sample photos.
“The exhibition invites visitors on a deeply personal journey through four zones—Dear World, Dear Time, Dear Friend, and Dear Me—each capturing the beauty of life’s fleeting moments. Through these immersive sections, visitors embark on a heartfelt journey celebrating life, friendship, time, and self-reflection.
“To tie these evocative stories together, OPPO presented its annual photography film Dear Life, a visual journey evoking the grandeur of nature, fleeting moments of life, the warmth of friendship, and inner exploration,” he said.
Having said this, he stressed that the images presented by OPPO at Paris Photo 2024 go beyond an exhibition.
“They are snapshots of people’s lives, embodying emotional resonance and human traces left in the universe.
“By encouraging its users worldwide to unlock the potential of mobile photography and inviting them to capture the most delightful moments of their ‘Dear Life’, OPPO strives to inspire people everywhere to see the world through a new lens—one that values creativity, diversity, and the beauty of everyday life,” he said.
For more information, those interested may visit OPPO Paris Photo 2024 Online Exhibition.
