KUALA LUMPUR: Pre-owned vehicles platform, myTukar, has announced a relaunch of its brand identity, to reflect its strengthened branding and capabilities as part of the regional CARRO network.
The rebranding exercise, including a new look and colour scheme, is designed to mirror its parent company’s (CARRO) focused vision and cohesive direction to be the number one used car marketplace in Southeast Asia and beyond.
The all-new look is just the start, with a series of exciting new changes lined up for the company, with myTukar’s first campaign powered by CARRO all ready to roll out in the coming weeks.
Its Chief Executive Officer (CEO) Derrick Eng said many things have changed since the start of the pandemic; including lifestyle, habits, preferences and now, as the country transitions into the endemic phase, there is no better time to “tukar” (change) your ride too.
“With our collective effort as a company, alongside our partners, dealers and customers who trust in our credibility, the used car industry has never been so accessible, transparent and trusted.”
“The improvement to myTukar is beyond rebranding; we have integrated our capabilities, business, data intelligence and technical knowledge with our parent company, CARRO to bring even better value to our customers,” he said.
Meanwhile, CEO and co-founder of CARRO Aaron Tan said the company’s regional expansion journey started with a goal to transform the traditional pre-owned car ownership process to one that is more digital.
“After our entry into Indonesia and Thailand, our expansion journey brought us here to Malaysia and into a partnership with myTukar, as they share our vision of enhancing the digital experience of the country’s car dealerships, to be the undisputed leader in the region,” he said.
He added that myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers, ensuring a smooth and transparent car ownership process.
“In aligning the brand’s identity and core values with one another, we are thrilled to be a part of myTukar’s ongoing journey,” he said.
The rebranding announcement follows the brand’s rapid growth digitally and its recent physical expansion nationwide.
Over the years, the company’s transaction volumes grew by 63 per cent for wholesale, 260 per cent for retail and net revenue increased by 89 per cent. In line with myTukar’s strategy to drive growth and sales, the rebrand aims to bring the company closer to consumers and prepare for further geographical expansion.
Eng said that the rebranding exercise was the company’s commitment to delivering customers an end-to-end purchasing experience when they decide to buy their next dream ride.
“We are confident that with CARRO’s technological support, regional presence and our experience in tackling the Malaysian market, we will be able to continue our track record of growth.
“Our on-going efforts on physical auto fairs across the country is reflective of this endeavour, to make it easier for Malaysians to evaluate and experience our quality selection of used cars and make smart purchasing decisions when it comes to their next dream ride.”
Since its inception in 2018, myTukar today has evolved into an online marketplace that offers a comprehensive range of services for all aspects of car ownership, with over 4,000 sellers.
The brand’s digital platform enables users to conveniently buy or sell their vehicles, from the comfort of their own homes. Connecting buyers and sellers nationwide, myTukar also provides a host of after sales services from insurance to servicing, and more.
To find out more information on myTukar and their latest ventures, visit https://mytukar.com/.
