KOTA BHARU: Tourism Malaysia plans to expand the Midnight Sale programme to more supermarkets across the east coast states, aiming to make it an annual tourism event, in conjunction with the Malaysia Year End Sale (MYES) campaign.
Tourism Malaysia’s Eastern Region director Mohd Azizul Arif Yahaya said a total of seven programmes were held nationwide, with two taking place in Kelantan and Terengganu.
He explained that one of the main objectives is to encourage international tourists, especially from neighbouring countries such as Singapore, Thailand, and Brunei, to not only shop, but also spend the night in Malaysia.
“This initiative is aimed at tourists from Singapore and Thailand, as Tourism Malaysia hopes they will extend their stay in the country, including overnight stays in hotels around Johor Bahru and Kota Bharu.
“The sales event, which takes place from 10 pm to 12 midnight for one day at participating supermarkets, provides an additional incentive for those travelling from afar to stay longer, especially in Johor and Kelantan, thereby boosting the local economy,” he told reporters at the programme launch, here, yesterday.
