KUALA LUMPUR: KK Group, a China-based trend retailer has accelerated its expansion across Southeast Asia, entering four countries last year with its lifestyle brand, KKV and makeup brand, The Colorist.
Embarked on an ambitious expansion in 2024, the company in a statement said it operates more than 1,000 stores in over 200 cities across China.
Known for its “good to shop, good to play, and good-looking” brand concept, KKV led the charge in this international expansion in Southeast Asia at an unprecedented pace, entering one new country every month.
The brand established a strong presence in Malaysia early last year, followed by Thailand in October, Vietnam in November, and the Philippines in December, while The Colorist’s first overseas store was opened in Malaysia in December.
This rapid growth underscores KK Group’s strategic focus and capability to quickly penetrate new markets, and its presence in Southeast Asia has approached 30 stores, including KKV and The Colorist brands, as of December last year.
Looking ahead, the group has set ambitious goals with its pop culture brand, X11, estimated to make its debut in Southeast Asia in 2025, and it plans to enter the Singapore market in the first half of this year.
As the number of stores under its three flagship brands, namely KKV, The Colorist, and X11, continues to grow, KK Group’s ability to adapt its product structure to local consumer preferences, maintain stable store operations, and ensure the profitability of individual stores will depend on continuous research and strategic exploration by the international team.
Beyond Southeast Asia, the team is also conducting comprehensive research to explore opportunities and drive new breakthroughs in regional development.
KK Group is committed to enhancing consumer loyalty through respecting local cultures, understanding local markets, optimising product structure, and strengthening partnerships with local partners.– BERNAMA
