Japan’s household spending rises at record fastest pace

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Shoppers browse products at Japanese discount retailer Don Quijote Holdings’ store in Tokyo. Photo: Reuters

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TOKYO: Japan’s household spending rose at the fastest pace on record in September as consumers rushed to buy goods before a sales tax hike, though the test for the economy will be whether the higher levy will squeeze domestic demand in coming months.

Household spending jumped 9.5 percent in September from a year earlier, the fastest pace of increase since comparable data became available from 2001 and stronger than the median forecast for a 7.8 percent gain, government data showed yesterday.

It was a tenth straight month of gains, the longest such streak since 2001.

Spending had risen 7.2 percent in March 2014, a month ahead of the previous sales tax increase but the higher levy subsequently led to a slowdown in consumer spending and sharp economic slump.

From the previous month, it grew 5.5 percent in September, which compared with the median estimate for a 3.8 percent increase.

“We expect consumer spending will turn severe in Oct-Dec after pre-tax hike gains and the economy is also expected to contract,” said Yoshiki Shinke, chief economist at Dai-ichi Life Research Institute.

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Shinke believes consumer spending and the economy will recover in the first quarter next year after an expected pullback in the current quarter, but said concerns about the outlook remain.

“Consumer sentiment has stayed weak despite the government steps to mitigate the pain from the tax hike. Although deterioration in exports seems to be easing, we need to be cautious about their outlook, so there are risks to the economy.”

Shoppers browse products at Japanese discount retailer Don Quijote Holdings’ store in Tokyo. Photo: Reuters

Japan rolled out a twice-delayed increase in the sales tax to 10 percent from 8 percent on Oct 1, a move that is seen as critical for fixing the country’s tattered finances but that could tip the economy into recession by dampening consumer sentiment.

The government has taken steps to ease the burden on consumers by offering vouchers and tax breaks, mindful of the lessons of the 2014 tax hike.

This time around the tame recovery in wages is raising concerns about the outlook for private spending and the economy as solid domestic consumption has so far partially offset weak
global demand.

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While separate data showed real wages adjusted for inflation rose for the first time in nine months in September, the sales tax hike and global slowdown are clouding the outlook. – Reuters

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