KUALA LUMPUR: Flywheel, a trailblazing force in digital commerce, has announced the integration of 11 unique Ascential Digital Commerce brands to form a single, global brand.
Now unified as a singular, greater global entity, the company emerges more influential than ever, promising brands access to unparalleled, sustainable growth in the world’s largest, most complex digital marketplaces.
Flywheel Chief Executive, Duncan Painter said the retail world is fiendishly complex and ever changing, but the goal of each brand remains the same, to use all the available data and the best technology to drive sales and scale profitably.
“With our unique capabilities and expertise, close marketplace partnerships, and unrivalled data sets, the new Flywheel empowers brands to not just adapt but thrive in the rapidly evolving digital landscape,” he said in a statement.
Among Flywheel’s reinventions is that offerings have been enhanced, with comprehensive services now range from media and retail, managed and self-service to consulting and retail insights.
In terms of industry recognition, Flywheel’s client list boasts over half of 2022’s top 100 publicly listed CPG companies by revenue, according to Consumer Goods Technology.
Partnering with the new Flywheel has several advantages, such as efficiency in which ad optimisation powered by artificial intelligence (AI) ensures maximum reach and conversion; clarity on market trends is made possible by advanced analytics and machine learning, aiding better growth investment decisions; and simplified automation and bespoke consulting help brands navigate the intricate media landscape seamlessly.
Its repositioning is not just a brand transformation but a commitment to evolving with the fast-paced digital commerce landscape, whereby the company’s dedication is evident in its leading technology and expertise, helping to manage tens of billions in product sales and billions in advertising spend annually.
Moreover, Flywheel scales to meet each client’s needs whereby solutions can be tailored from pure self-service software, to outsourced digital commerce management with dedicated experts as an extension of a client’s team, and everything in between. – BERNAMA
