KUCHING: Colgate is redefining its teeth-whitening product with the launch of its first-ever Colgate Optic White Purple Serum, after its last year’s production of Colgate Optic White Purple toothpaste.
The launch, which took place on Thursday in Petaling Jaya, indicates that Colgate continues to spread its goal in leading the hygiene market, offering oral care brand that keeps the world smiling with the most technologically advanced and clinically proven product.
The product is aligned with the event’s tagline, Pump, Purple, Smile! A Whitening Boost for Radiant, Confident Smiles, where the Colgate Optic White Purple Serum is a revolutionary addition in expanding oral beauty portfolio.
Colgate-Palmolive South ASEAN Hub Senior Marketing Director, Anand Taparia, stated that the new product is a continuous product from last year’s launch of its first Colgate Optic White Purple toothpaste.
He said the new product acts as the teeth-whitening booster, by colour-correcting yellow tones with its deepest, coupled with High Cleaning Silica and Core Silica help to remove teeth surface stains.
“At Colgate, we believe in the power of radiant, healthy and authentic smiles that spark confidence.
“The launch of Colgate Optic White Purple Serum is a testament to our commitment to revolutionaries’ oral beauty, providing quick and easy whitening boost that complements and enhances modern beauty habits,” he said.
Three routines of these specific products are also being stressed: Pump, apply one pump of Colgate Optic White Purple Serum onto a toothbrush; Purple, brush for two minutes and let the deep purple formula work its magic; Smile, flash your radiant, confidence-boosting smile.
The steps are being mentioned as the new product specialised in the range of colour theory that instantly colour-correct yellowness, featuring its new deepest, lusciously rich purple hue.
For even better results, people are encouraged to use it alongside the Colgate Optic White Purple toothpaste, the last year edition for ultimate whitening boost.
The Colgate Optic White Purple Serum is not a replacement for toothpaste, but it is an add-on to enhance daily oral beauty routine.
Its compact design will slip effortlessly into your beauty kit, allowing quick touch-ups on the go, so one can always shine with confidence – whether you are heading out for a date, job interview or snapping perfect selfie.
