KUALA LUMPUR: Celcom Axiata Bhd (Celcom), through its consistent strategy of focusing on customer experience, achieved a RM5 growth in average revenue per user (ARPU) in the first nine months of this year to RM88 for its postpaid business via digitally and innovative products and services.
In a statement today, the data network provider said for the same period, its revenue grew 3.0 per cent on the back of a 2.1 per cent increase in service revenue.
This was driven by growth in prepaid and postpaid business with a blended ARPU rising from RM46 to RM49.
Chief Executive Officer Idham Nawawi said customer experience remained Celcom’s top priority.
“As we have adopted new measures of data and analytics, we will engage and improve our services to international quality and standards for our customers.
“Excellence in customer experience is still important in today’s market. The current adopted customer focus strategy showed positive and stabilised year-to-date results with improved key indicators in a saturated market,” he added.
Idham said the company’s network experience was now also among the best and its customer service was certified and recognised as industry leading.
Moving forward, he said the group would further intensify its focus on customer experience and continue its pace on enhancing network infrastructure in preparation for the fourth industrial revolution (IR4.0), and embrace its role as a catalyst within the nation’s digital economy. – Bernama
