MIRI: Technology in today’s world has created a host of ways to help entrepreneurs market their products better.
Some, like Nur Hidayah, have made full use of social media to promote, and boost sales.
Instead of the usual way of selling stuff in wooden stallsby the roadside here, Nur, who sells bubuk (shrimp), said: “I use social media to connect with my customers…to promote bubuk.”
Nur, 30, said she would update her Facebook status whenever there was a fresh batch of bubuk from the sea.
“Personally, I think it’s more convenient to sell online.”
During a check today by New Sarawak Tribune at several locations here namely Jalan Pantai Lutong, Kuala Batu Satu and behind Jalan Sri Dagang Miri Waterfront, hundreds of buckets filled with shrimp could be seen transported from the boats to the jetty.
During peak season, the shrimps are sold at RM10 per 3kg.
The bubuk season begins in the month of March and usually lasts for several weeks.
The shrimps are usually turned into cincalok (fermented shrimp).
Meanwhile, the bubuk season means extra income for Irmawati Abdullah, who is in her 50s.
A food hawker, Irmawatihasnever missed the opportunity to buy the shrimps and turn them into delicious cincalok and belacan(dried shrimp paste).
“The price is RM20 per container, while for half a kg (500g) shrimp paste, it’s RM35.”
According to Irmawati, her regular customers come from all walks, saying: “These local delicacies are loved by all races.”
