KUCHING: Artificial intelligence (AI) offers undeniable advantages in the world of journalism, however there are also risks associated with it.
In stating this, Malaysian Communications and Multimedia Commission (MCMC) Sarawak director Adiman Ajem said AI can help journalists accomplish tasks more efficiently.
It also enables the creation of more creative and interactive content through tools like social media analytics, automated news scheduling, and AI-driven writing assistants.
“However, amidst these benefits, we must not overlook the threats that may arise if we fail to master or understand this technology.
“One of the greatest challenges is the spread of fake news, which is becoming increasingly rampant.
“Without the ability to identify false information, society becomes vulnerable to the manipulation of facts, potentially causing social tension, undermining harmony, and eroding trust in the media,” he said.
He said this in his opening remarks at the Artificial Intelligence: Empowering Journalists on Content and Newsroom Management workshop, organised by the Malaysian Press Institute (MPI) with the support of the MCMC here on Tuesday (Jan 7).
Adiman said journalists today must be more adept at identifying elements of misinformation.
“AI technology can be an effective tool in this effort, especially through fact-checking systems, content pattern analysis, and filtering fake news. However, this technology will only be effective if its use is supported by in-depth skills and knowledge,” he said.
As such, he said, the workshop is essential to guide journalists in mastering the latest technology responsibly.
“Additionally, we face the significant challenge of declining trust in the media. In a world inundated with information, the role of journalists as providers of authentic news is increasingly important.
“Journalists must be not only swift but also accurate and ethical in performing their duties. If false information continues to spread uncontrollably, we risk seeing the media’s role as a beacon of truth transform into a source of confusion and division,” he said.
He also highlighted the vital role of MCMC in ensuring a more progressive and responsible media ecosystem.
“Understanding the intricacies of this technology enables MCMC to play a more proactive role in supporting media development in Malaysia,” he said.
He added as a body responsible for monitoring communications and multimedia, it is crucial for MCMC to continually deepen its knowledge of the latest technologies.
“AI will not only enhance the effectiveness of content regulation but also provide an opportunity for MCMC to lead the digital transformation of media in Malaysia with integrity,” he said.
Meanwhile, the two-day workshop, held from Jan 7, brought together over 20 local journalists from various organisations along with officers from MCMC.
The workshop started with a one-hour presentation by Sarawak Criminal Investigation Department deputy head Superintendent Mohd Syafiq Jinuin, with his topic ‘Cybercrime Trends’.
During the session, he touched on the latest trends in fraud and scams as well as ways to tackle cybercrime from spreading further within Malaysian communities.
This was then followed by the training led by Cletus de Rozario, a trainer and consultant with expertise in Industry 4.0, digital transformation and AI strategy.
He will continue to provide training on the second day of the workshop.
The programme aims to equip participants with an understanding of generative AI fundamentals, teach them how to utilise AI tools for storytelling, enhance workflow efficiency, and promote ethical and responsible AI use.
