KUCHING: KFC Malaysia is collaborating with home-grown streetwear brand, Pestle & Mortar Clothing (PMC) to introduce an 11 Finger Lickin’ Good Goods — a streetwear collection that pays homage to KFC’s heritage in Malaysia.
This KFC and PMC collection comprises 11 goods — a clever spin on Colonel Sanders’ 11 secret herbs and spices. Using Malaysia’s unique art style and local lingo, PMC interpreted KFC Malaysia’s origins on apparel and gave it a contemporary streetwear twist.
“Malaysia has been KFC’s home for more than 46 years. This National Month, we wanted to do something out of the ordinary to celebrate Malaysia, Malaysians and KFC’s heritage in Malaysia,” said Angelina Villanueva, chief marketing officer, KFC Malaysia.
“With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, popular home-grown pioneers in streetwear fashion known for championing South East Asian art style, was spot on.
“The result is a collection that creatively highlights the brand’s heritage and the common connections that KFC has built with Malaysians since 1973. Inspired by Malaysians, made by Malaysians for Malaysians,” she said.
“More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a Tee, to the playful ‘Atuk’ nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone,” said Hugh Koh, co-founder and creative director of
Pestle & Mortar Clothing. Since the collection was made for Malaysians, it is only fitting that all proceeds go back to the people through Add Hope Malaysia — KFC’s global corporate social responsibility initiative to end hunger.
The collection will be released on September 5 at Major Drop, Sunway Pyramid and online at pestlemortarclothing.com.
Be warned though, it’s a limited edition collection. Check out the full collection at kfc.com.my/pestlemortarclothing.
