KUCHING: Malaysia Aviation Group (MAG) is set to facilitate an IntraBorneo services transfer from Malaysia Airlines to Firefly, effective 16 May 2023 as a result of continued demand recoveries across all markets.
Firefly will facilitate one-time daily return flights using the Boeing 737-800 between Kota Kinabalu (BKI) to Sandakan (SDK), Tawau (TWU), and Kuching (KCH), as well as a daily return service between Kuching (KCH) to Miri (MYY).
Malaysia Aviation Group (MAG) Airlines Business new chief executive officer (CEO) Ahmad Luqman Mohd Azmi said the implementation of this latest initiative is a testament to MAG’s continued efforts to refine and improve its network and product offerings.
“This move is poised to offer passengers an unparalleled travel experience with comfort, convenience, and efficiency.
“The initiative represents a significant milestone in the strategic route rationalisation plan of MAG and a continuous assessment of its business operations,” he said in a statement today.
In addition, he said, customers can enjoy exceptional Malaysian Hospitality travel experience, superior value, enhanced flexibility, and unmatched convenience of services by Firefly.
As part of this endeavour, Firefly is pleased to offer up to 20% off on base fares and pre-booked baggage allowance from RM30, available for booking from today until 12 April 2023.
Ahmad Luqman said the promotion is valid for travel from 16 May 2023 to 31 July 2023 across all destinations above.
The launch of Firefly’s jet operations in 2022 has elicited a considerable response, particularly within the leisure travel sector.
This continuous milestone reiterates MAG’s unwavering commitment to remain responsive to the changing demands of its customers and leverage the prevailing market conditions.
By prioritising the needs of market demand, MAG aims to unlock greater opportunities for growth and advancement while remaining true to its overarching objectives.
“The flight will be operated using Firefly’s newly retrofitted aircraft, boasting 189 seats in Economy class,” Ahmad Luqman said.
According to him, passengers can expect a refreshed, vibrant ambience and new features such as the new ergonomically designed seats with ample legroom, personal device holders and USB type A and C power outlets, enabling passengers to charge their devices conveniently from each seat,” he added.
With the business model as value carrier services, he said, customers can elevate their journey by adding value bundle services from Plus, Extra and Flex, which offer savings of up to 70% on items such as 20kg baggage allowance, in-flight hot meals, 2X flight changes, priority baggage, boarding & check-in, all seat selection, travel insurance and much more value.
