KUCHING: SKOL, a well-known draught beer that has satisfied its customers since 1959 has revived its brand identity with a fresh and bold new look.
The look, which features a soaring eagle as its key motif in vibrant shades of red and yellow, is designed to invite consumers to unwind and unplug in the company of friends after a hard day’s work.
“While maintaining its easy-to-drink refreshing taste, SKOL’s revamped packaging pays tribute to its consumers’ desire for freedom and drive for fulfilment.
“SKOL’s credentials with the use of quality ingredients, European heritage and provenance cues are its badges of honour, bringing to life its tagline; ‘New Look, Same Taste. You’ve earned it’,” said the brand in a statement.
“SKOL is made with the best choice of hops, grain-malt and pure water, presenting consumers with a crisp and refined tasting beer. We are confident that SKOL’s new label and packaging design will resonate with beer lovers who seek a refreshing and value-for-money beverage to unwind after a busy day.
“Our commitment to delivering high-quality beers remains unwavering and the new SKOL packaging is a testament to that,” it added.
To celebrate the relaunch of its packaging, SKOL said its consumers can enjoy numerous promotions from now until the middle of June at major supermarkets, hypermarkets, selected convenience stores, grocery stores and e-commerce sites.
“At food courts or eateries, consumers can purchase six large bottles (640ml) of SKOL and receive one big bottle for free.”
The promotion will be available in Sarawak and Sabah from March 15 until June 18 and in Peninsular Malaysia from March 1 until July 23.
Available nationwide, SKOL comes in 320ml cans as well as 325ml and 640ml bottles.
